A concept I created for the 2021 UConn BFA identity; my focus was on the idea of connectivity in a year of COVID-19 and separation from our peers. The combination of interconnected and separate circles within the letterforms exemplify the connections between artists, our work, and the unity of the community throughout the pandemic. Perseverance and hope were key ideas to bring this identity to life, and the bright color choices highlight the positivity in this identity and its meaning.
