My love for coffee and plants becomes apparent once more in this concept, as I started to pay attention to the labels on coffee bean bags stating their dedication to being fair trade or organic, but I noticed many bags also did not include these claims. My own research led me to found the connection between shade-grown coffee and frogs. The relationship between the two is mutually beneficial, and so it became a strong idea of creating a coffee brand that helps the environment and also brings a sense of serenity and peace in the form of leaves and canopies.
